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Tasked with designing, and building an unbranded marketing conditioning campaign microsite to educate patients diagnosed with osteoarthritis. It was to feature patient-focused content and tools that would help capture leads for a future branded CRM stream. Together with UX, copywriting, and web development, the final product was an engaging, multi-level microsite jam-packed with interactive elements that helped capture the attention of individuals who had just been diagnosed with osteoarthritis.