Lahey Health Out of Home Campaign

The Lahey Hospital Network opened a new Emergency Department in Burlington, MA, creating the only Level II trauma center between Boston and Manchester, NH, providing time-sensitive, critical care access to the community. The new space brought state-of-the-art technology and best-in-class design to the public. Meanwhile, a nearby hospital had closed its ED, so Lahey wanted to take advantage of an opportunity to capture some of that patient volume through an out-of-home campaign.

Through a play on Google Maps and it’s “fastest / most direct route” option, we created a campaign showing that the new Lahey ED would be both faster to get to, as well as an improved experience once you’ve arrived.